Promoted public relations reform at MHLW through DX, which utilizes PR automation to transmit, analyze, and improve public relations.

【 Summary 】

The Ministry of Health, Labour and Welfare (MHLW) is trying to establish PR measures to “deliver information in an easy-to-understand manner” by weaving in the use of the Web media and SNS, rather than the traditional approach of focusing on the press club.
The organization’s personnel changes every three years or so, and the transfer of public relations skills and networks with journalists was inefficient because it was not possible to transfer skills and networks with journalists in an individualized manner. PR Automation” is a digital tool that enables the accumulation of PR knowledge.
PR Automation has a variety of functions, including not only release distribution, but also article clipping, post-distribution response analysis, and knowledge sharing for more active communication with reporters, which can be used for communication with the public.