The number of entries increased 68-fold from 250 to 17,000 after receiving recruiting consulting services. The quality of human resources improved as the number of entries increased.

【 Summary 】

Funabashiya Co., Ltd. is engaged in planning, manufacturing, and sales of Japanese and Western sweets.
The company received about 250 applicants every year, but most of them were female students who loved sweets, and the company was unable to secure male students with entrepreneurial aspirations who would become future executive candidates.
After consulting with Ash Management Consulting Co., Ltd. the company began to receive a steady stream of 3,000 to 4,500 applicants every year, with a high of 17,000 applicants in some years.
While it was inevitable that the number of female applicants increased due to the nature of the industry, the company was able to achieve results by adjusting its media strategy, recruiting venues, and the content of presentations at information sessions to suit the target audience.