Introducing the web ad reporting tool “ATOM”, the number of man-hours required for reporting has been reduced by 1/2!

【 Summary 】

Daiichi Agency Inc. is a total advertising agency that handles everything from research to production, satisfying client needs, and solving problems through well-thought-out advertising and optimal media planning.
Before implementing the tool, the team was small in size, and the challenge was how to control human resources. Also, progress management was shared in real-time using Google Data Portal, but this was a huge amount of work for all clients. In addition, there was also an issue with the content of the reports, as the frequency of reports requested by clients varied from daily, weekly, to monthly, etc., and it was particularly difficult to respond to daily reports by hand. Therefore, they decided to introduce ATOM, a web advertising reporting tool that can be introduced at a lower cost than other services has an easy-to-use interface and requires less time and effort to generate reports.
After the introduction of ATOM, even if the reports required by different clients differed, the burden of new clients was no longer heavy, and the number of man-hours worked was reduced to less than half of what it had been before the introduction. Resource problems were solved, which also led to an improvement in the quality of proposals.