ZIKU, a virtual event service, was introduced at the 5th-anniversary seminar to provide a new experience for visitors and speakers.

【 Summary 】

　GMO MAKESHOP Co. Ltd., which provides the EC site construction SaaS “MakeShop byGMO,” held the “MAKESHOP DAY,” an event for users of its services, sales partners, related companies such as collaborators, and EC media to share know-how and disseminate information to lead EC businesses to success. “MAKESHOP DAY” is an event held to share know-how and disseminate information on how to succeed in the EC business.
　Since MAKESHOP DAY is a special event, we wanted to create a novelty in terms of attracting visitors and were looking for a new seminar tool. They decided to use ZIKU because it was easy to hold a metaverse event and low cost.
　We were able to create a newsworthy announcement that we were working on something new: a metaverse event. By distributing press releases, we were able to reach our initial goal by being featured in several EC media outlets. The support was also very generous, and the event was held within a short period of about one month after the hiring decision was made.