By digitizing tickets and going ticketless and revamping web promotions, the theater company was able to offer its appeal to more customers and increase customer satisfaction.

【 Summary 】

　The Shiki Theatre Company is a theatrical group that gives more than 3,000 performances a year, mainly of musicals such as “The Lion King” and “Aladdin,” with a total audience of more than 3 million people.
　Over the past 10 years, CREATIVEHOPE, INC. has been involved in a variety of measures, including a ticketless service that prevents the resale of tickets and a performance schedule that enables performance searches. As for the Shiki Theatre Company, the underlying issue was to enhance the theater-going experience before the performance by making the encounter with the Shiki Theatre Company multifaceted. Therefore, new customers and existing fans redefined the website to be easily browsable. The performance schedule was changed to make it more searchable, and web promotions were also significantly revised to convey the theater company’s appeal to the maximum extent possible. In addition, as a result of introducing a putting up for sale service for customers who could no longer go to the performances, it became possible to improve ticket sales from the company, thereby not only preventing resale but also increasing sales.