The company aims to create a community for the product by creating a user-participatory web commercial for LIXIL’s “Cat Wall” and introducing support services for marketing strategy planning and SNS operation.

【 Summary 】

　Nyanpeki, offered by LIXIL Corporation, is a magnetic detachable cat wall that can be attached to the walls of your home and arranged in a height and layout that suits your cat’s personality and growth. At the time, LIXIL was in the phase of expanding recognition of this new category of magnetically detachable cat wall, but because the product required installation with work, there was a high hurdle for customers. The company was having a difficult time communicating information in an easy-to-understand manner while focusing on clearly communicating how to use the product after installation.
　RICHKA Inc. developed a strategy to activate user-generated content (UGC) and designed it to the point of producing a web commercial with user participation. Ritika Corporation’s cloud service “RICHKA Cloud Studio,” which streamlines video creation, was utilized to produce this Web CM in a very short period and at a low cost.
　RICHKA Inc. was in charge of everything from user interviews to SNS design. Based on the results of the initial user interviews, the concept of the official Instagram was defined as a “community” for cat lovers. Therefore, the design was based on the concept of communicating through the transmission of information that would benefit the cat-loving population and enrich their lives with cats.
　Real voices are important for purchasing products, so they decided to create a web commercial with user participation, which was produced in a very short time and at a low cost by using RICHKA Cloud Studio. RICHKA Inc. also wrote the theme song used in the commercial.